OUR CASE STUDIES

HUA CHEN YU.

GOAL: To establish Hua Chen Yu (Chinese Artist) as an international artist by promoting his world tour

STRATEGY and RESULTS:

  • YouTube Reacts Video: Targeted 20+ reaction videos to Hua Chen Yu’s concert footage --> Over 200K total views in the first week

  • Exclusive Concert Reviews: Pitched 3 English-language media and 2 Japanese media to cover the show with exclusive email interview and quotes.

  • Press Release: Over 250 overseas media pick up to promote the concert.

WIM.

GOAL: To promote WIM (Thai Artist) newest single and first solo project in Greater China.

LINK

STRATEGY and RESULTS:

  • Digital Streaming: Targeted over 10 influencer playlists on NetEase Music, with an increase of 150K streams and charted #17 on Good Music Chart.

  • Social Media: Targeted 5 DouYin music recommendation pages, amassed to over 2K views to increase exposure.

  • Press & Media: Landed 4 interviews in Hong Kong and Taiwan to promote new solo project.

LAY ZHANG.

GOAL: To increase LAY ZHANG’s newest Music Video “Kai Tian” to 3M views in 1 week.

STRATEGY and RESULTS:

  • YouTube: Strategic Ad buy into 9 territories (Thailand, Vietnam, Indonesia, Philippines, Brazil, Malaysia, Singapore, US, and Canada), resulting in 3.5M views.

  • Reaction Video: Over 30 reaction video to drive attention and streams.

  • Re-Reaction Video: Lay Zhang re-reaction video on YouTube to garner more organic views.